Lori Senecal is the CEO of Crispin Porter + Bogusky, CP+B Global. The company is part of MDC Partners, a global marketing and advertising holding company. She was appointed to the role in 2015. She also serves as the CEO and President of the MDC Partners Network. She is credited with restructuring CP+B to achieve flexibility and agility. She was instrumental in getting the iconic American Airlines account onboard.
Under her leadership, the company has not lost a single client. She oversees the firm’s global expansion. She also coordinates the operations of the firm’s ten global offices. The co-founder and Chairman of the company, Chuck Porter, was full of praise about her leadership. He indicated that the next step is putting together similar leadership in time to ease the hand over.
Lori Senecal is expected to retire from the company soon. She is also retiring from the advertising industry. This was part of her engagement plan and comes as no surprise to the company. She reiterated that the firm is dedicated to growing regional talent. CP+B is looking to elevate innovative in-house talent to the leadership team. For example, Danielle Aldrich moves from the co-managing director position in CP+B Boulder to President of CP+B West among other appointments.
Lori Senecal has previously held various positions in MDC Partners affiliate companies. This includes KBS where she has worked as Executive Chairperson, President and CEO at different times. She grew the business from a regional outfit to an award-winning global brand with over four times the original workforce. She streamlined human resources and formulated new corporate strategies.
According to Fast Company, the company rose to become the best company to work for in the greater New York region. Some of the notable accounts in the stable include Victoria’s Secret and BMW. In like manner, she has previously held various executive positions at McCann Erickson where she worked between 2003 and 2007.
Lori Senecal led CP+B to win multiple industry awards. Ad Week recognized the company in 2009 as the Agency of the Decade. The magazine put her on its list of Women to Watch and Agency Executive to Watch in 2014 and 2016 respectively. Additionally, the journal has honored CP+B as one of the Creativity Innovators of the Year in 2017. View Lori’s full profile on crunchbase.com.
José Henrique Borghi is a standout amongst the Brazilian business experts as per the most recent Brazilian magazine. After starting Mullen Lowe Brasil, he did not get any source to finance his campaign, and for that purpose, he chose to work with one of the local advertising agencies where he involved in collecting funds and at the same time he got a chance to develop his company. José expected that the business would turn into a multi-million entity within the Brazilian market. In this way, he put maximum effort to realize his dream. Jose believed that for somebody to finance your venture, you need to show something and the major reason he launched his company.
When José was in high school, his profession started in the wake of visiting his sister who operated in a movie theater. Since he was awed by the manner in which Movie Theater is performed, he cleared out the scene comprehending what he needed to do in future. The promotion is one of his principle interests as a living individual. When he took a gander at the radiant publication presentations delivered by the scene, he needed to do likewise in future.
When he set off for college, he endeavored to become among the most experienced specialists within the advertisement sector. In this way, he initiated his business by utilizing the proficient in the business. His business developed and turned out as the most prominent agency within Brazil and also became a graduate of highest honors. After getting the needed certification, he joined the Brazilian commerce industry.
At the point when Ad agency was launched, many individuals had joined the marketing field, and for that purpose, there was high competition. However, he worked hard to come up with a Brazilian advertising niche amidst the shooting competition. José knew that offering good services would bring in the best clients. He founded Mullen Lowe Advertisement after working in the private sector.
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