Lori Senecal’s Influential Leadership Role in Advertising Set to End on a High Note

Lori Senecal is the CEO of Crispin Porter + Bogusky, CP+B Global. The company is part of MDC Partners, a global marketing and advertising holding company. She was appointed to the role in 2015. She also serves as the CEO and President of the MDC Partners Network. She is credited with restructuring CP+B to achieve flexibility and agility. She was instrumental in getting the iconic American Airlines account onboard.

Under her leadership, the company has not lost a single client. She oversees the firm’s global expansion. She also coordinates the operations of the firm’s ten global offices. The co-founder and Chairman of the company, Chuck Porter, was full of praise about her leadership. He indicated that the next step is putting together similar leadership in time to ease the hand over.

Lori Senecal is expected to retire from the company soon. She is also retiring from the advertising industry. This was part of her engagement plan and comes as no surprise to the company. She reiterated that the firm is dedicated to growing regional talent. CP+B is looking to elevate innovative in-house talent to the leadership team. For example, Danielle Aldrich moves from the co-managing director position in CP+B Boulder to President of CP+B West among other appointments.

Lori Senecal has previously held various positions in MDC Partners affiliate companies. This includes KBS where she has worked as Executive Chairperson, President and CEO at different times. She grew the business from a regional outfit to an award-winning global brand with over four times the original workforce. She streamlined human resources and formulated new corporate strategies.

According to Fast Company, the company rose to become the best company to work for in the greater New York region. Some of the notable accounts in the stable include Victoria’s Secret and BMW. In like manner, she has previously held various executive positions at McCann Erickson where she worked between 2003 and 2007.

Lori Senecal led CP+B to win multiple industry awards. Ad Week recognized the company in 2009 as the Agency of the Decade. The magazine put her on its list of Women to Watch and Agency Executive to Watch in 2014 and 2016 respectively. Additionally, the journal has honored CP+B as one of the Creativity Innovators of the Year in 2017. View Lori’s full profile on crunchbase.com.

Ref: https://ideamensch.com/lori-senecal/

José Borghi – One of the Most Important Advertisers in Brazil

José Henrique Borghi is a standout amongst the Brazilian business experts as per the most recent Brazilian magazine. After starting Mullen Lowe Brasil, he did not get any source to finance his campaign, and for that purpose, he chose to work with one of the local advertising agencies where he involved in collecting funds and at the same time he got a chance to develop his company. José expected that the business would turn into a multi-million entity within the Brazilian market. In this way, he put maximum effort to realize his dream. Jose believed that for somebody to finance your venture, you need to show something and the major reason he launched his company.

When José was in high school, his profession started in the wake of visiting his sister who operated in a movie theater. Since he was awed by the manner in which Movie Theater is performed, he cleared out the scene comprehending what he needed to do in future. The promotion is one of his principle interests as a living individual. When he took a gander at the radiant publication presentations delivered by the scene, he needed to do likewise in future.

When he set off for college, he endeavored to become among the most experienced specialists within the advertisement sector. In this way, he initiated his business by utilizing the proficient in the business. His business developed and turned out as the most prominent agency within Brazil and also became a graduate of highest honors. After getting the needed certification, he joined the Brazilian commerce industry.

At the point when Ad agency was launched, many individuals had joined the marketing field, and for that purpose, there was high competition. However, he worked hard to come up with a Brazilian advertising niche amidst the shooting competition. José knew that offering good services would bring in the best clients. He founded Mullen Lowe Advertisement after working in the private sector.

José Henrique Borghi: Benefits Of Choosing A Reliable Advertising Agency

Are you looking to launch a new product or business in Brazil? Do you want to get assistance or advice from one of the most reputable ad agencies in Brazil?

José Henrique Borghi of Mullen Lowe has an established history of delivering high quality advertising services to establishments, business owners, organizations and all those who desire top notch marketing or promotional assistance in Brazil.

It is important to utilize the services of a knowledgeable and dedicated ad agency so your company can attract a steady stream of customers and increase sales. Regardless of the type of business you operate or manage, or the type of products or services your company sells, if you fail to advertise effectively you are not going to achieve success.

José Henrique Borghi of Mullen Lowe can assist you in setting up a proven advertising or marketing system so you can reach the right audience for your offer. As an experienced and relaible marketer and advertising expert, José Henrique Borghi has helped numerous businesses and organizations increase sales and revenue, and he can provide the services you need to succeed.

Once you have chosen to work with José Henrique Borghi and the experts at Mullen Lowe, these professionals will evaluate your existing advertising system and design a better marketing plan to get your message out to the people who are already looking for what you’re offering.

You will be assigned an accounts manager who will manage your campaigns and keep track of how it’s performing. The accounts manager will keep you updated throughout the process, and is who you should contact if you have any issues. If your ad campaign strategy needs to be changed, the accounts manger or executive will discuss with you and make recommendations.

White Shark Media Continues to Master Success

White Shark Media is an amazing marketing agency in the digital space. White Shark Media delivers beneficial solutions. It strives to provide optimal solutions for small and/or medium growing businesses. White Shark Media is recognized by many as the quickest growing agency in the digital space for North America. This marketing agency continues to earn such a positive and trustworthy reputation. White Shark Media has been able to successfully provide cost-effective campaigns for Search Marketing. It provides a topnotch experience.


White Shark Media continues to do an amazing job at helping corporations. This marketing agency continues to help thousands of corporations. White Shark Media helps corporations to develop and utilize advertising strategies online. White Shark Media helps corporations across America to be able to endeavor in great success. This agency thoroughly tracks all of the clients efforts regarding marketing and relays the information with comprehensive detail. White Shark Media is able to provide comprehensive detail and efficient results because the agency is topnotch at providing Google Analytics, has established economical intellect and exclusive recording software, and is trustworthy for being accountable with its clients each and every month.


Since its establishment in 2011 White Shark Media has advanced tremendously. The agency continues to make an impressive mark in the industry. White Shark Media continues to have clients that are committed to this amazing agency for more than 3 years. This agency also has more than 150 employees. White Shark Media has mastered some marketing tools such as Bing Ads, Google Analytics, AdWords Search and Display Advertising.


White Shark Media always aims towards a successful and beneficial experience. This agency maintains amazing values that continue to stay strong and evident. This marketing agency is very engaged with its clients. The agency treats its clients as business partners and is fully committed to be there each step of the way. White Shark Media embraces change and promotes innovation. This agency makes sure to be adaptable to change in such a fast growing economy. White Shark Media is strategically able to build a foundation of trust and success for ongoing years. White Shark Media always delievers beyond the required expectations. It is committed to pushing through the limits and challenging capability. White Shark Media makes sure that the client is provided with fast service.


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