Most financial institutions in Brazil have invested in quality structures and professionals leadership, and that is why the banking industry in the country is very vibrant. The success of a banking institution depends on its profitability and market share, and that is why Bradesco is one of the leading brands in Brazil.
Luiz Carlos Trabuco Cappi currently serves as Bradesco’s President and Chief Executive Officer and has played a major role in the bank’s recent success. He is considered as one of the most influential figures in the Brazilian banking industry because of his vast experience in handling high-profile transactions.
Luiz Carlos Trabuco Cappi is knowledgeable in financial matters and an opinion leader in the industry. Bradesco is a popular brand in the Brazilian banking industry and that is why it is a favorite for most business and political leaders in the country. Luiz Carlos Trabuco Cappi has always had the privilege of serving and interacting with prominent personalities in the country because of his position at the bank.
He has over the years facilitated high profile operations and transactions at the bank because of his position. He has emerged as one of the leading consultants in the industry because of his experience in the industry. Bradesco is ranked as the second largest bank in the country in terms of market share. Bradesco is one of the oldest financial institutions in the country and began its operations over 65 years ago.
He is the bank’s fourth president and was appointed to the position after close to four decades of service at the company. His excellent performance in previous positions made him an obvious choice for the position. Having served at the bank for many years, Luiz Carlos Trabuco Cappi is familiar with the bank’s operations and organizational culture. Luiz Carlos Trabuco Cappi is a well-known expert in marketing and private pensions and has wide experience in many strategic areas. Luiz Carlos Trabuco Cappi’s long stay at the bank and dedicated service led to his appointment as Bradesco’s vice president when he was only 47 years.
Luiz had served the bank for over 20 years before being appointed as the bank’s vice president. He is also remembered for his exemplary performance during his time as the head of Bradesco Seguros. Bradesco has an insurance segment known as Bradesco Seguros that experienced massive growth under Luiz’s leadership. He helped Bradesco to record a 2% increase in its market share when he served as the head of Bradesco Seguros.
Luiz attended the University of Sao Paulo where he graduated with bachelor’s degree in Philosophy. He also holds a postgraduate degree in socio-psychology from the same university. Luiz comes from Amador Aguiar, Marília (SP) where he was born and raised. Bradesco’s Marilia branch employed him as a clerk when it launched its operations in the area and Luiz served there for close to two years.
Luiz Carlos Trabuco Cappi was later moved to work at Bradesco’s head office in Sao Paulo and has never been transferred to another city. He has always been based in Sao Paulo for the last four decades. He is always committed to achieving the bank’s goals and objectives and his personality is somehow different from that of an ordinary banker. He has a calm and simple personality that makes him very approachable.
Apart from being the head of Bradesco Seguros, Luz has also served in other leadership capacities at the bank such as the head of personal pensions company, the head of the marketing department, and a member of the board of directors. He introduced a lot of reforms in the company’s marketing department where he helped Bradesco gain media publicity. Bradesco’s dominance and honor in the Brazilian banking industry are attributed to hardworking and loyal employees like Luiz Carlos Trabuco Cappi.
Learn more about Luiz Carlos Trabuco Cappi: http://epocanegocios.globo.com/Empresa/noticia/2017/08/trabuco-retomada-do-credito-depende-de-volta-do-pib-e-da-taxa-de-investimento.html