How Jose Auriemo Neto is Driving JHSF to Success

JHSF is a real-estate development company in Brazil. The company was started in 1972. It has diversified into several segments. JHSF has holdings in real estate, hotels, shopping malls, and operate an executive airport. Its model is based on pursuing investments that offer recurrent high returns. This led them to focus on the high-income segment.

JHSF entered the accommodation business when they acquired a majority stake in Fasano Group Hotels. They completed the sale of the hotels when they assumed full ownership in 2014. JHSF is the parent company of several shopping centers such as the Shopping Ponta Negra, the Catarina Fashion Outlet, and the Cidarde Jardim Complex.

JHSF is based in Sao Paulo. It was founded by Fabio Auriemo and Jose Roberto Auriemo. It has a market valuation of R $1 billion that makes it one of the largest companies in the country. The company has around 500 employees focusing on the different ventures that it has. It has expanded its presence beyond Brazil. It has operations in the United States and Uruguay. JHSF went public on the Bovespa in 2007. It is listed under the Corporate Governance segment. Eduardo Camara serves as the president of the company while Jose Auriemo Neto is the chairman of the board of directors.

Neto was involved with JHSF when he was seventeen years. He spotted an under-developed piece of property and proposed an idea of setting up a parking lot. He approached his father with the idea and the company decided to pursue it. Neto was responsible for the formation of the parking division known as Park Bem within the enterprise.

Neto’s talents in business led to his appointment as the manager of the mall division of the company when he was twenty-two years old. Neto acted as the CEO of the company until 2014 when he took up the role of chairman. Neto has been influential in securing partnerships with other top brands such as Jimmy Choo, Hermes, Valentino, and Pucci. He studied business at the Armando Alvares Penteado Foundation University in Sao Paulo. He joined JHSF after graduating.