Australian lingerie brand Honey Birdette has come out fervently in support of LGBT marriage equality with a recent employee march in Sydney, and had recently come under some fire for a provocative ad inside of a mall where a woman’s nipple is visible.
According to Eloise Monaghan, the ad outside of their store was vandalized and, seeking to empower her workers, she decided to go forward with a company march to help raise moral. She knew that her employees were passionate about the issue of marriage equality, and it only seemed natural to express their beliefs at this time. She states that their march “came purely out of passion.”
Honey Birdette believes that businesses should be unafraid to support marriage equality— according to Michelle Gamble, their Director at Marketing Angels, “It’s beyond a political statement, it’s about civil rights now.”
It is easy to see the negative in some labeling Honey Birdette as a controversial brand, but sometimes controversy is necessary in standing up for one’s beliefs. Honey Birdette believes in and supports marriage equality, and wants to spur more businesses into taking a stand for what is right. Honey Birdette believes the female form, specifically the nipple, should not be taboo, and they stand for that.
It is admirable to see a brand willing to stand up for more than profit, and though some raise concern about the sexuality of the images, Honey Birdette seems to believe that sexuality should not be taboo. Society is constantly sending images of sex and lust, and turning around and shaming it. As a lingerie brand, it is only natural that Honey Birdette would stand up to destigmatize the female body, marriage equality, and love: the crux of their belief system is to remove shame from the expression of love in all forms.