For over a century the lip balm market was dominated by one company. Chapstick has been a staple lip balm over the years and pretty much everyone is familiar with their cherry and menthol flavors. Seven years ago, however, a new startup called Evolution Of Smooth changed the entire lip balm industry with a revolutionary design and multiple exotic flavors. The creators of EOS lip balm knew that they had to have a fresh marketing concept and give customers a reason to choose their product.
As soon as EOS hit the market, celebrities began carrying the products in public. As soon as fans of the celebrities saw them using EOS they had to have it too. Pretty soon there was a huge demand for their products. Today, EOS can be found at most gas stations, Ulta drug stores, and chain retail stores like Kohls all over the country. In fact, EOS has grown so much in the last seven years that they have managed to take the number two position in the lip balm market with over $250 million in sales. They are only currently surpassed by Burt’s Bees. They have projected to see sales in excess of $1 billion by the year 2020.
Evolution Of Smooth has a great deal to offer their fans and continue to offer a high quality and flavorful product at a low price. Their phenomenal success is expected to keep momentum in the next several years. They have managed to create a big shift in the market thanks to their clever marketing and consumer appeal.