Lingerie Retailer Honey Birdette Annojnces Ambitious Plans

Honey Birdette has recently been seen as one of the leading retailers expected to grow across 2017 and 2018 in both Europe and North America. In its home market of Australia, Honey Birdette has grown from a startup in 2006 to operating more than 50 stores and completing a high volume of Online sales for its range of luxury lingerie and adult products; the latest step to be taken by Honey Birdette will see the brand target some of the most impressive locations across Europe for developing its already impressive stable of brick and mortar stores.

The first foray of Honey Birdette into Europe came with the opening of the London Covent Garden flagship store located close to major international retailers such as Zara, which was followed by two further locations opening for the brand in the south of England. An announcement had already been made of 10 stores planned to be opened across 2017 and 2018 in some of the top locations in the U.K. with sales reaching such high levels the brand is now set to open a further 27 stores by the close of 2018.

The evolution of the retail industry now sees the retail industry taking in more than just physical locations as E-commerce continues to grow across most sectors of the industry. Honey Birdette has seen its Online sales in North America boosted by 374 percent across the last year and prompted the development of a dedicated North American Web-based sales platform.

As a retailer, Honey Birdette has sought to develop a range of new offers and deals designed to boost sales and retain the interest of consumers, including the introduction of a new fashion line every week.

The growth of Honey Birdette has been impressive over the last two years after the brand announced a turnover at the end of 2015 of more than $26 million and a profit of over $1 million as the brand celebrated a decade in existence.