Nathaniel Ru and the Story behind Sweetgreen Restaurant

Nathaniel Ru understands that everything you do should last longer than your life expectancy. This is one of the driving forces that resulted in the foundation of Sweetgreen Restaurant. Nathaniel Ru and his friends wanted a business activity of greater impact.

While in college, Nathaniel and his friends had a problem in finding an eatery joint that offers healthy food. As a result, they decided to come up with the solution to the problem, Sweetgreen Restaurant. They wanted a place that is fun and easy. They passionately believed that diners are in need of a dining option that is eco-friendly.

Six years down the line, the restaurant that was started in the apartment along M Street has gained nationwide recognition. The restaurant is also known for farm-to-table food products. Currently, Sweetgreen has food stores in major cities like Washington, Boston, New York, and Philadelphia. As an eatery joint, Sweetgreen is more than just being a salad cafe. It was started for a better purpose. Nathaniel believes in challenging the existing business norm.

Together with other co-founders, Nathaniel Ru wanted something that is local and smart. Apart from the healthy diet, Sweetgreen chain of restaurants always throws music festivals every business year.

This is one of the methods of incorporating the sustainability of the business with a lifestyle brand. Additionally, Nathaniel Ru, Jonathan Neman, and Nicolas Jammet prefer the concept of keeping everything authentic.

About Nathaniel Ru

Nathaniel Ru is one of the entrepreneurs who co-founded Sweetgreeen Restaurant. Nathaniel and his two friends, Jonathan Neman and Nicolas Jammet, came up with the idea of starting the food chain when they were in their final semester.

They were focusing on something that is sustainable and has local sourcing. The first location of the eatery joint was at the center of Georgetown, and it is currently found in more than 27 sites in six states. Even though the three co-founders share the responsibility of the CEO, Nathaniel is passionate about the design aspect. In that case, he is the Creative Director and oversees the outlook of Sweetgreen Restaurant.

Nathaniel was brought up in Pasadena and attended Georgetown University, from where he graduated with a Bachelor of Science in Finance. He is also a recognized innovator in business and food industry. Moreover, Nathaniel Ru has received several accolades including 40 Big Thinkers Award and Forbes’ 30 Under 30 Award. He also has entrepreneurship background. Both his parents are business people.

Learn more about Nathaniel Ru: