Reviewing The Contribution Of White Shark Media To Building Small Businesses

Small businesses face a lot of challenges that can only be resolved through creative measures like working out a marketing strategy that can place the business above competitors. Competition is one of the most complex challenges a business encounters while pursuing its development and in the absence of intelligent ideas, it can prove daunting to achieve its goals. White Shark Media has been helping small businesses to overcome the nightmares that come with the lack of proper marketing capabilities. The company offers intelligent marketing solutions that are backed by AdWords and SEM strategies tailored to support small and medium size businesses.


Evaluation by AdWords experts                                                          

Before taking any action or proposing ideas for marketing, there is need to first evaluate the performance of the business and its capability to handle certain challenges. Once this is established, what follows is coming up with a plan that would make it possible to overcome the challenges identified. White Shark Media has been training and appointing experts to various offices and one of the areas they have proved to perform perfectly is in the placement of AdWords experts, who review the progress of businesses presented by their clients then come up with a suitable plan.


Live GoToMeeting evaluations

All the evaluations that are performed by White Shark Media are channeled through avenues where the client can track the progress of the campaign. Through GoToMeeting conferences, the company connects with clients in a live session, which allows experts to explain the actions they have embraced to develop the business. This offers the client a chance to also ask questions and learn important aspects of the niche that could inspire changes. All processes are open and done with due consideration to honesty to ensure the business is placed on a clean platform that is designed to offer it an easy way to develop.


Inspire better AdWords performance

Businesses that have AdWords campaigns that have stalled can also seek support at White Shark Media. The company works with powerful tools to allow businesses to manage their marketing projects seamlessly and to understand the movement of the market. White Shark Media picks up the AdWords campaign and despite its poor performance, the client is assured of a better outcome after a short period of time. This is made possible by the fact the company is also a Google SMB Premier partner, something that gives it leverage to manage marketing campaigns it the AdWords section.


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USHealth Group: Specified Insurance

USHealth was formed 4 decades ago with the aim of providing insurance coverage that was better than the conventional one that people are used to. They were able to grown and now have a subscription of about 15 million people.

They are one of the biggest companies having provided insurance in unique and different ways that set them apart as an insurance group with the best cover. They have also been providing products like:

• Uniprice
• Ingenix
Healthcare services
• Specialized car

On the fortune 500 companies that are in the United States, USHealth Group was ranked at number 6 which is really a big step.

What You Get

They have been able to build all that they have by providing a different kind of insurance that you will not find anywhere. Some of the things that make them so different and preferable include:

Specified sickness/diseases care forms
• Their offer their insurance at cheaper rates
• Their requirements are easy to fulfill
• They have a HOPE organization that changes lives daily
• They focus on the small income businesses like:
• Business owners of small gigs
• Small income workers
• Self-employed individuals

When you put in all they do, you will find about 70 million people who are served by this company.

The Hope Organization

The acronym HOPE stands for helping other people every day, it is an initiative that was started to specifically help out people daily in the hope of making real difference. This has been a good thing as they have had more customers.

This has had a very alluring effect on people who have been impressed by the way that this company works unlike other insurance companies that just want to milk you dry.

The Best Offers

In spite of the cheap rates that are offered by this company, they deliver quality and a full service package that will suit you according to your specification. This is made easy by the product portfolio.

With 40 years experience, you are in good hands with USHealth, the best insurance cover in medical care needs.

Andrea McWilliams’ Success In Public Relations

Andrea McWilliams is a political strategist and a leading political fundraiser who has been featured on national media such as FOX News, USA Today, BBC, CNN, the Wall Street Journal, and NPR. Her involvement in both the private and public sector has exhibited her unique way of combining patience and persuasion in every issue she handles while paying attention to detail. Andrea is a national political commentator whose profile has been featured in several Texas Publications. Notably, the Texas Women’s Chamber of Commerce regards her as the “consigliore to the powerful and political.”

Andrea McWilliams built her name in the private sector when she became a chief of staff at the iconic public relations firm, Public Strategies, Inc., at just 21. Together with her husband Dean, Andrea established McWilliams, a company that offers consultancy services on government affairs. The couple has combined their talents and experience in leading the company to become a respected alliance and reputable firm both locally and nationally. Andrea McWilliams is active in volunteering to community activities. She is also heavily involved in philanthropic activities. Over the years, Andrea McWilliams has served on the boards of various non-profit organizations. She is a member of the Long Center’s Notable Women and the Town Committee of St. David’s Hospital Toast. Previously, she served as the president of Inherit Austin.

She has also been involved with the Susan G. Komen Breast Cancer Foundation, KillCancer, Mamma Jamma Ride, and Center for Child Protection. Andrea McWilliams offers business insights to young women in Central Austin. She serves on the board of Preservation Austin. Her outstanding performance in the industry has seen her receive different awards, including Profiles in Power and 2016 Texas Businesswoman of the Year Finalist by the Austin Business Journal and the Texas Women’s Chamber of Commerce respectively. Andrea McWilliams is the recipient of the Woman of Distinction Award by the Girl Scouts of Central Texas, the Austin Under 40 award, and a Style-Setter Award by the Austin Fashion Week for her philanthropic engagements. The Austin American-Statesman Foundation named her in the Glossy 8 list.

EOS Breaks into the Lip Balm Industry with Products that are Affordable and Cute

Until seven years ago, there had been little change in the lip balm industry until a couple of enterprising entrepreneurs decided to shake things up by creating a revolutionary new product. It was at this time that Evolution of Smooth introduced their line of flavored lip balms, which were in direct contrast with the current products available in generic looking tubes. These products generally contained one active ingredient and came in flavors of original, mint or cherry. The launch of lip balms from EOS lip balm not only captured the interest of many well known celebrities, but also drove profits in the lip care industry to more than two billion dollars.

Putting a New Twist on an Old Favorite

When co-founders Sanjiv Mehra and Jonathan Teller teamed up with former co-founder Craig Dubitsky, they sought to utilize the business skills they possessed to break into the beauty industry. They soon discovered the likeliest candidate for renovation in this industry was lip balm. Since the current products had not changed in more than 100 years, they felt they could easily capitalize on this lack of change by creating their own unique version of lip balm. The first step was to discover what type of product would appeal most to today’s consumer.

Since the current lip balms were neutral in gender, they thought they might be able to enter the market with a product designed to appeal specifically to women. They gained further insight into what women would look for in this type of product by conducting a consumer panel. What Sanjiv Mehra and Jonathan Teller discovered would lead them to create the little pastel colored orbs of lip balm available on Amazon and Target today. By making both the balm and the packaging more appealing to the senses, they created a product that not only protected lips, but was also affordable and incredibly adorable.


Yanni Hufnagel Sees Success as Assitant Coach at Harvard

Growing up in Scarsdale 30-year-old Yanni Hufnagel probably hoped he had an exciting future but there’s no way he could have seen the success he realized in the sport of basketball. Not playing on the court, but coaching from the bench. Hufnagel was cut from his own high school basketball team but went on to graduate from Cornell. Today he lives in Boston and is his fourth year as the assistant basketball coach at Harvard University. Most Universities in the country have their eye on the successful young assistant coach because of his record and the success he has experienced at bringing some of the best young players to his school.


If he were to write a How I spent My Summer Vacation essay this fall, Hufnagel would have an exciting story to tell as he gets ready to spend the season coaching in Israel in July for two weeks. He will help lead the team of Maccabi USA’s youth team during the Maccabiah Games.


A little over five years ago Hufnagel was already seeing his hard work pay off and enjoy success as CBS voted him one of the most successful recruiters among more than 100 assistant coaches. Hufnagel has said the reason he is so successful in the recruiting arena is that he searches for high-school students who are good enough that they could make it as first-round NBA picks and then gives them the rare opportunity, through basketball, to attend a college that in reality might otherwise be out of their reach.


Word is that it won’t be long before Yanni Hufnagel will have his choice of coaching jobs, whether he chooses to remain an assistant or feels he is ready to move on to the head job.

While at Harvard, Hufnagel’s record has been an impressive 79-24.

Mike Baur And His Success In Entrepreneurship

Mike Baur is a Swiss businessman. He is also an entrepreneur. Mike is the managing partner and co-founder of the Swiss Startup Factory. Mike has worked for many companies in the banking industry including Clariden Leu and UBS. Mike has experience of more than 20 years in the banking industry. He has been termed as an expert in the field. Mike co-founded the Swiss Startup Factory together with Oliver Walzer and Max Meister in 2014. This was after he stopped investing in startup firms. Mike was a member of the jury during the START Summiteer. This is a startup pitching contest organized by the University of St Gallen.


Swiss Startup Factory made a partnership with CTI which resulted to CTI Invest. Mike was appointed to be the Deputy Managing Director of CTI Invest after this partnership in 2016. Mike Baur was in charge of the accelerator program by Swiss Startup Factory with Goldbach Group in 2017. He also led its partnership in February 2016 with Fintech. Mike Baur’s early career was profiled by the Wall Street Journal from Swiss banking to startup investments and entrepreneurship in December 2016. Mike was born in Fribourg, Switzerland. He is strongly connected to his homeland.


Mike Baur’s interest and passion were in banking and finance since he was a child. He says that it is a great satisfaction to be pursuing what he loves. Mike Baur was able to rise from a position of a commercial apprentice (at UBS) to being an executive board member of a big Swiss Private Bank due to his hard work and commitment. Mike started his journey in entrepreneurship in 2014 when he was 39 years. He has worked tirelessly to make the Swiss Startup Factory become the leading privately financed and independent ICT Startup Accelerator in Switzerland.


Mike Baur is committed to supporting the Swiss youth entrepreneurship. He invests a lot of his time and finances in supporting some Swiss Startups. Mike serves as a mentor to many youths who wish to venture in banking and other fields. Mike attributes his success in entrepreneurship to hard work, discipline, and passion. Mike went to the University of Rochester New York where he earned his MBA. He also went to the University of Bern where he got his Executive MBA. Mike continues to steer the Swiss Startup Factory towards Success and states that the sky is the limit for him.

Talk Fusion Videos Taking Over The Marketing World

Do you have a business that you would like to rise to the next step whereby it stands out from the rest? Then, you need an all-in-one Video Marketing Solution. Talk Fusion has the most dynamic tools that enable marketing of the services and products more memorable, persuasive and even engaging with the use of a video.

The products offered are very simple to use, therefore, no experience is required. It is fast and affordable, and it is eye-catching and captures the attention of its clients with an excellent impression. Also, the video influences the purchase of any product or service up to 97%. This makes Talk Fusion very reliable in selling.

Talk Fusion is an award-winning company that was established in 2007 by its founder and CEO, Bob Reina. The original products are in over 140 countries and are marketed by Independent Associations. Additionally, there is a 30 day Free Trials of the Video Marketing Solution that allows you to try out the products before you make up your mind on purchasing it.

Bob Reina was proud to introduce his new ideas to the Information Technology (IT) specialists in the company. His ideas were based on the trends of the clients, the popularity in video marketing as well as an analysis of the market. Mr. Reina explains a video as the most valuable asset for any advertiser and not a small beneficial medium.

Bob Reina first came up with his idea of Video Email in 2004 after foreseeing the potential it had. Although, it took a while to gain it desired fame it has been trending for a couple of years. Various companies of different sizes worldwide are now aware of it power, and now Mr. Bob Reina would like to share a few tips on executing video with MarTech Advisor.

According to Bob, the video marketing may become a significant trend in 2017. This is because this form of communication enhances customer engagements and the profits as well. Reina made an introductory piece namely, “Video Marketing Boosts Customer Engagement and Profits” which became one of the most read articles of MarTech Advisor in 2016. “Video Advertising Trends of 2017” is his new piece that will be shared with the 1.1 million subscribers and readers of Martech Advisor.

Vinny Parascondola: The Capable Vice President of AXA Advisors

AXA Advisors, a French multinational insurance firm, is a leading financial protection company. As a premier provider of life insurance and annuity products, AXA has its main headquarters in Paris, France but also has locations world-wide including offices in the United States, Canada, the UK, Africa, and more. It was originally founded in 1816 as as Mutuelle de L’assurance contre L’incendie and has acquired many other companies along the way to become what it is today. Being involved in many philanthropic offerings, AXA Advisors has helped humanity by preventing risks threatening the environment, society, and human life in general. It has donated millions of dollars to research-based projects that have been implemented in 22 different countries around the world. Among the research institutions they have supported are the University of Bristol, HEC Paris, NUS, LSE, and MetOffice.

AXA advisors is headed up by a capable and caring management team and among that team is Senior Executive Vice President, Vinny Parascandola. Under Vinny’s leadership, AXA has won the coveted Dalbar Annuity Service Award, which recognizes the highest quality annuity providers as it relates to service to contract owners. Guiding a network of almost 6,000 financial professionals that provide products and strategies for financial protection, asset allocation, and investments, Vinny takes the leading role for AXA’s development of experienced and new financial professionals, sales, productivity, retention, management development, and recruiting. He holds an industry securities registration and has so for 17 years. Altogether, Vinny has over 25 years of experience in the insurance industry and has won several awards including the Master Agency award and GAMA’s Career Development award.

Vinny Parascandola started his career at Prudential as an agent and won Rookie of the Year in 1987. He held numerous local and regional field management positions at MONY Life Insurance Company, starting in 1990, and then joined AXA Advisors in 2004. As a New York native, he was the co-manager for the New York Metro branch and guided 400 financial professionals at that location. Vinny Parascandola earned his Bachelor’s of science from Pace University, New York. He returned in 2014 to his alma mater to give an inspiring commencement speech to the graduating class.


Avi Weisfogel – The Dental Solution Finder

Avi Weisfogrel has been associated with the cosmetic dentistry industry for many years. He is also the owner and cofounder of Dental Sleep Masters which is a company that has established to help dentists through the use of oral appliances enter into the world of sleep disorders. The company is into providing treatment methods for sleep, snoring, apnea and other sleep related disorders.


He has a BA in Biology and graduated from New York University College of Dentistry. It has been over 21 years he has been practicing dentistry and has been awarded with numerous accolades as best dentist over many years. During this time he has also got himself into helping patients with sleep apnea and has an extensive background in sleep treatment and sleep disorders.


He has been practicing dentistry at Old Bridge Dental Care, New Jersey. He has a lot of knowledge about sleep apnea and at DSM, physicians and sleep physicians along with dentist can provide clinical support who are suffering from sleep apnea.


Avi Weisfogel spent first his 15 years of his career practicing dentistry but he was always fascinated with the world of sleep medicine only however He believes in continuous learning to consider himself evolving while his interaction with clients. He established Healthy Heart Sleep, a company which advises on establishment and management of sleep labs.




Avi was born in New Jersey and has been living in New Jersey for almost all his life. His father is a cardiologist. Avi is a father of six children and enjoys interacting with people across the world where he learns from their ideas.

Sawyer Howitt: Racquetball Star in the Making

While the majority of racquet sports in the United States do not garner much attention, there is an up and coming racquetball player out of Portland, Oregon that the public should be aware of. Sawyer Howitt representing the Racquetball Club of Portland is a name to watch in a sport that is generally lacking in star power. While Howitt’s main Racquetball experience has been in the Oregon State High School Championships, those in the know when it come to Racquetball are generally aware of Howitt, and are certain they will be hearing his name in the not to distant future.